Botox is growing up – or is it?
The new phrase baby Botox may sound scarily like something that is used on infants, but rest easy, it is just how we use Botox maturing!
Subtlety is the rage. Whilst sales continue to soar, the mini/baby Botox treatment is becoming a clear leader over the ‘frozen forehead’ look of yesterday; the days of the expressionless face are gone. Clients are now requesting a ‘rested’ look; naturalness is the name of the game and the more light touch it looks, the better. This is not to say that the treatment is any less effective, it is just different. Treatments are lighter and whilst they don’t last quite as long, faces look incredibly natural whilst wrinkles are still controlled. And, it is not just those from the ‘Land of the Rich’ that are turning to this treatment.
According to the American Society of Plastic Surgeons, Botox was the No.1 minimally invasive cosmetic surgery technique used in the US last year – 6,700,000 procedures performed.
Columnist Hannah Betts of The Times admits that she has undergone the procedure. In a recent article she wrote:
“I can attest to this myself. For let me come clear, I’ve done it. In January after a sudden weight loss left my eyes looking blackly cavernous, the faint indentations around my mouth more obvious, I had filler injected in my cheeks. The effect was instant, marginal but magical. I confess, I squealed.
At 44 my upper face is not particularly antique looking, but he gave me his brilliant Brandt-esque (formerly known as Baron Botox until his recent death) lower face Botox- a couple of jabs in the chin and jaw, a couple more in the neck – to prevent nature’s southerly slide (see the Nefertiti Lift). It doesn’t feel like a big deal – and it isn’t!”